The economics of conversations

The following quote comes from Jay Deragon‘s blog The Relationship Economy, but I first got it via the Value-Networks Google Group mailing list.

I deeply resonated with this:

“The best approach to leveraging the social web is to understand the systemic nature of peoples interest, desires and needs: a relationship. Connecting the dots requires a conversation, not just a connection. What say you?”

Finally someone tells corporations that becoming involved in social networking just because it is trendy and without changing their attitude will not pay off!

Markets are conversations… and they will never ever again reverse to corporate monologues!

January 10 2008 11:06 am | Uncategorized

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